PORTFOLIO

 
 

CITY OF EVANSTON: LIVABILITY REPORT

This report provides a high-level analysis of the final results of several City-led meetings focused on achieving the goal areas within the STAR (Sustainability Tools for Assessing & Rating Communities) 2.0 Rating System. Sustainability Manager Catherine Hurley, along with representatives from each City department, held two public meetings for each goal area. The first meetings focused on evaluating community survey results and voting on activity metrics, while the second meetings selected three main projects and clarified final outcomes to measure changes and improvements within Evanston.


Creative Industries: Transmedia Franchise

This graduate project challenged students to choose an existing product or service and transform it into a transmedia franchise that could exist across a wide variety of consumable formats. I came up with the idea of taking Shel Silverstein's popular children's poetry collection titled Where the Sidewalk Ends, so I was tasked with determining the viability of porting his preexisting material to new forms of media.

As the appointed leader, I delegated responsibilities, such as globalization, means of production, legalities and market segmentation, to three of my group members. After all research was finalized, I compiled and designed the presentation. To keep the brand identity intact, I let Silverstein's work speak for itself by keeping the focus on his unique illustrations throughout the slideshow.

MARKETING STRATEGIES: MYSTERY SHOPPING

Another graduate project introduced me to a common creative marketing method called observational market research. The aim was to spend a day in the life of yourself as a target consumer from a marketer's perspective. While painstakingly simplistic, these preliminary steps are foundational in inferring proprietary insights into consumer motivations and behavior.

In addition to observing myself as a consumer, I used Adobe Illustrator to create an original project design and enhance the observational research I was doing at a nearby coffee shop.

Writing Commons: Chapbook – Sequined Barbs

As a writer at the University of Iowa, most of my writing courses were built with a greater purpose in mind. All assignments, readings and discussions culminated in some form of a project. Ideally, with copyright protection, these efforts could materialize into larger creative productions outside of the classroom. Final projects focused on the framework of the class, employing literary mechanisms that students studied over the duration of the semester. With few academic constraints in place, it was up to the individual to effectively showcase their work to the best of their ability.

Sequined Barbs is a collection of writing that encapsulates my own rewarding struggles of my undergraduate career. Although the chapbook is fiction, my personal influence on the material is embedded into the material.


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